Press Kit

Everything you need to write about MyLiftingCoach—the first advanced strength training app built on Apple Intelligence.

Quick Facts

App Name MyLiftingCoach

Tagline AI Coach for Strength Training

Founder Jeremy Butler

Launch Year 2025

Pricing $14.99/mo or $128.99/yr (free trial)

Platforms iOS 26+ (iPhone 15 Pro or newer)

Sports Supported Powerlifting, Bodybuilding, Strongman, Calisthenics

Languages 12 (EN, DE, ES, FR, IT, JA, KO, PL, PT, RU, UK, ZH)

Key Innovation First strength app with on-device Apple Intelligence

The Story

Every fitness app claims to be "AI-powered" now. Most are questionnaires with fancy UI slapping GPT responses on top.

MyLiftingCoach is different. Built by a competitive powerlifter with 15 years under the bar and 19 state records, it's the first strength training app that uses Apple's Foundation Models API to run AI entirely on-device. No cloud. No data harvesting. Your training data never leaves your phone.

The app generates genuinely personalized programs using the same methodologies used by elite coaches—block periodization, RPE-based autoregulation, volume landmarks for hypertrophy, and competition peaking protocols. Then the AI coach explains why your program was built the way it was and adapts to your questions.

Professional-level coaching. $15/month. No cloud dependency. That's the pitch.

Read the full founder story →

What Makes Us Different

First on Apple Intelligence

Built for iOS 26 using the Foundation Models API. The AI coach runs entirely on-device—no internet required, no cloud subscriptions, instant responses.

100% On-Device Privacy

Your body measurements, training history, and personal goals never leave your phone. No third-party servers. No data harvesting. Works offline.

Real Programming, Not Templates

Block periodization, RPE autoregulation, volume landmarks (MEV/MAV/MRV), intelligent accessory selection based on weak points—the same tools elite coaches use.